"The hop on hop off service made exploring the city straightforward. We saw several landmarks, enjoyed great views, and appreciated being able to continue our journey whenever convenient."
Heineken Experience + Amsterdam Canal Cruise
Overview
Step inside the original Heineken brewery, transformed into a museum in 1991, and trace the journey of a small Dutch brewery that grew into one of the world’s most iconic beer brands. Discover Dutch beer-drinking traditions, witness the brewing process up close, and enjoy the interactive exhibits that bring Heineken’s story to life. Afterward, embark on a scenic Amsterdam Canal Cruise and glide through the city’s UNESCO World Heritage-listed waterways. Admire the historic Keizersgracht, Prinsengracht, and Herengracht canals, lined with elegant 17th-century houses that reflect the grandeur of the Dutch Golden Age. Together, the Heineken Experience and canal cruise offer a perfect blend of culture, history, and leisure in the heart of the "Venice of the North."
About the activity
Mobile Voucher
Pet Friendly
Non-Refundable
Instant Confirmation
Audio Guide
English
French
German
Italian
Spanish
Portuguese
Russian
Polish
Dutch
Hebrew
Japanese
Chinese
Turkish
Catalan
Korean
Hindi
Arabic
Indonesian
Thai
Highlights
- Savor the legendary Heineken brewery, tracing its origins from 1867 to its status as a global beer brand.
- Combine the Heineken Experience with a one-hour cruise through the canals of Amsterdam.
- Visit the canals that are listed as UNESCO World Heritage sites – Keizersgracht, Prinsengracht, and Herengracht.
- Immerse yourself in the traditions of Dutch beer and witness the brewing process in action.
Itinerary
Dutch Liquid History
For more than 30 years, visitors from around the world have enjoyed the self-guided tour of the historic Heineken brewery. Now, you can enhance the experience by combining the Heineken Experience with a 1-hour Amsterdam Canal Cruise — a cost-effective and seamless way to enjoy two of Amsterdam’s most iconic attractions in one unforgettable visit.
Stroll through the golden halls of the original brewery, then sit back and relax on a canal boat as you glide through Amsterdam’s UNESCO World Heritage-listed waterways — or do it the other way around. Few experiences capture the spirit of Amsterdam quite like cruising its canals with the memory of a perfectly chilled Heineken fresh in mind.
The home of a global beer icon
The Heineken Experience is a state-of-the-art, interactive journey through the historic brewery of one of the world’s most famous beer brands. Originally built in 1867, the impressive building was transformed into a museum and visitor centre in 1991, quickly becoming one of Amsterdam’s most popular attractions.
Informative, hands-on and full of flavour, the Heineken Experience takes you deep into Dutch beer culture. Discover traditional brewing methods, learn how Heineken is made, and explore the ingredients — including the distinctive nutty aroma of barley. Along the way, you’ll uncover how a small Dutch brewery grew into one of the world’s most recognisable premium beer brands.
Soak up the sights on an Amsterdam canal cruise
An Amsterdam canal cruise is the perfect complement to your brewery visit. During the relaxing hour-long journey, you’ll explore the canal belt of the ‘Venice of the North’, one of the city’s most celebrated highlights. With more than 100 kilometres of canals, it’s no surprise this historic network is protected as a UNESCO World Heritage Site.
Sail past the city’s three most famous canals — Keizersgracht, Prinsengracht and Herengracht — lined with elegant mansions built by wealthy spice merchants during the Dutch Golden Age. The experience is enhanced by an informative audio guide available in 19 languages, offering fascinating insights into Amsterdam’s rich history as you drift through its waterways.
Combine culture, history and refreshment with this classic Amsterdam experience.
What's Included
What's Included
- Admission to the Heineken Experience with a guided tour in English
- 3 free drinks (beer or non-alcoholic drinks) at the Heineken Bar
- 1-hour LOVERS canal cruise
Schedule
Amsterdam Canal Cruise:
- Timings: 09.30am to 09.00pm
- Duration: 1 Hour
- Frequency: Departures scheduled every 30 minutes
- Meeting Point: LOVERS Canal Cruise Station - Prins Hendrikkade 20B, 1012 TL Amsterdam, Netherlands, Near Central Station.
Heineken Experience:
- Opening Hours:
- Sunday to Thursday: 10:30 a.m. to 7:30 p.m.
- Friday to Saturday: 10:30 a.m. to 9:00 p.m. - Duration: Feel free to take as much time as you desire.
- Meeting Point: Heineken Experince, Stadhouderskade 78, 1072 MH Amsterdam.
Redemption Info
- For the Heineken Experience, kindly present your mobile or printed voucher at the designated meeting location, Stadhouderskade 78, 1072 MH Amsterdam.
- For the Canal Cruise, please display your mobile or printed voucher at the meeting point, LOVERS Canal Cruise Station - Prins Hendrikkade 20B, 1012 TL Amsterdam, Netherlands, which is situated near Central Station.
- In exchange for your voucher, you will receive a ticket that must be retained until the expiration date of the tour.
- It is advisable to verify your ticket to ascertain its expiration date.
- Once you have exchanged your voucher for a ticket, the voucher will no longer hold validity.
- In the event of loss of the voucher or ticket, the company shall not be responsible for any refunds.
Know Before You Go
- Children: Due to the legal minimum age for purchasing and/or consuming alcohol at the Heineken Experience, the minimum age is 18 years.
- Check-in at LOVERS Canal Cruises: Check-in 15 minutes before departure.
- Languages: The free audio guide on the boat is available in Dutch, English, German, French, Spanish, Italian, Portuguese, Catalan, Turkish, Polish, Thai, Indonesian, Russian, Korean, Japanese, Chinese, Arabic, Hebrew and Hindi.
- Ticket: Tickets cannot be rescheduled or cancelled
- Further Information: Only guide dogs (which must be recognisable as such) are allowed on the boat.
- If you have any questions about the product, please contact hello@toursandtickets.nl
- Accessibility: Free access to bathroom
Cancellation Policy
- To get the full refund, you must cancel your booking at least 24 hours before the activity/tour start time.
- If you cancel your booking less than 24 hours before the activity/ tour start time, you will not get any refund.
- Modifications/ changes are allowed at least 24 hours before the activity/ tour start time.
- You must contact us through email. The activity/tour's local start time determines the cut-off times.
Disclaimer
- The tour operator/ service provider reserves the right to alter, close, or cancel shows, attractions, entertainments, restaurants, shops, or ancillary facilities without prior notice due to city events or force majeure.
- All tours can be modified or cancelled without further notice.
- The itinerary can be changed without prior notice.
Frequently Asked Questions
You can easily book tours and activities through our website. Simply browse our destinations, select your preferred tour, choose your date and number of participants, and complete the secure online payment process. You'll receive a confirmation email with your booking voucher immediately after purchase.
After booking, you'll receive a voucher via email. For hop-on-hop-off tours, exchange your voucher with the bus driver or staff at any designated stop to receive your physical ticket. For other activities, present your voucher (digital or printed) at the meeting point specified in your booking confirmation. Keep your ticket safe throughout the tour validity period.
We accept all major credit/debit cards. You can pay with a VISA debit or credit card, a MasterCard debit or credit card, Maestro, Visa Electron or American Express card.
Please note: We are based in the United Kingdom. Depending on your bank, an international transaction fee may apply. For more details about potential charges, please contact your card provider directly.
Yes. Your payment is absolutely safe with us. All transactions are protected with SSL encryption and processed securely. With our secure online payment system, your information is encrypted and protected against fraud. We use industry-standard SSL (Secure Socket Layer) protocols to safeguard data transfer, and all personal information is stored in secure environments not accessible to the public.
You will receive a confirmation email with your booking voucher immediately after purchase. If you do not receive it within a few minutes, please check your spam/junk folder.If any activity requires manual confirmation from the supplier/ tour operator, your booking will be confirmed within 24 hours.
Still haven’t received it? Contact us at booking@activity-crest.com and our team will be happy to assist you.
Your reference number will be displayed on the confirmation page after you complete your booking and in the confirmation email you receive once your tour is confirmed. All booking reference numbers begin with “ACTXXXX”.
If you don't receive your confirmation email within 30 minutes of booking, please check your spam/junk folder first. If it's not there, contact our customer support at booking@activity-crest.com with your payment details and booking information. We'll resend your confirmation and voucher immediately.
Yes. You can modify your booking after purchase. Modifications depend on the specific tour's terms and conditions. Some bookings allow date changes up to 24-48 hours before the tour, while others may have stricter policies. Contact us at booking@activity-crest.com as soon as possible if you need to modify your booking. Please note that changes may be subject to availability and additional fees.
Please bring a printed copy of your ticket voucher. Some local suppliers also accept vouchers shown on a mobile device (check the activity page for details). A valid photo ID is required for the traveler named on the ticket. For certain activities, a valid ID for each participant may be required – this will be clearly stated on your ticket.
Our cancellation policy varies by tours. Most tours offer free cancellation up to 24 hours before the scheduled departure time. For specific cancellation terms and refund conditions, please check the individual tour page before booking. To cancel your booking, contact us at booking@activity-crest.com with your booking reference number.
Customer Reviews
4.5
based on 2,226 reviews
Rating Distribution
"This tour was a convenient way to explore popular attractions. We enjoyed informative commentary, comfortable transportation, and the flexibility to spend extra time at places we liked."
"We loved seeing the city from the upper deck. The route covered many interesting areas, and the freedom to hop off whenever we wanted was extremely useful."
"The entire tour was enjoyable from beginning to end. Beautiful views, helpful commentary, and convenient stops made it easy to experience the city without feeling rushed."
"The service made our sightseeing day much easier. We enjoyed comfortable seats, excellent city views, and convenient stops that allowed us to explore attractions without unnecessary travel."
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