"The service made our sightseeing day much easier. We enjoyed comfortable seats, excellent city views, and convenient stops that allowed us to explore attractions without unnecessary travel."
Golden Pass - London's All-In-One Sightseeing Ticket
Best Seller
Overview
Discover the best of London with the Golden Pass, the ultimate sightseeing ticket for travelers seeking convenience and value. Enjoy access to London’s most iconic attractions, world-famous landmarks, and unforgettable experiences with one flexible pass. Skip the hassle of booking multiple tickets and explore the city at your own pace while saving time and money. Perfect for first-time visitors and seasoned explorers alike, the Golden Pass makes discovering London simple, affordable, and stress-free. From historic sites to modern attractions, unlock the heart of the city with a smart travel solution designed to help you experience more of London in less time.
About the activity
Free Cancellation
Mobile Voucher
Family Friendly
Instant Confirmation
Audio Guide
English
French
German
Italian
Spanish
Portuguese
Russian
Japanese
Chinese
Hindi
Arabic
Highlights
- Discover London at your own pace with a flexible 24-Hour Hop-On Hop-Off Bus Tour
- Unlock entry to some of London’s top-rated attractions and landmarks
- Includes exclusive access to popular Merlin London Attractions
- Enjoy a hassle-free way to explore London’s iconic sights
- Experience a scenic Thames River Cruise* along the heart of the city
- Join two complimentary guided walking tours* for a deeper local experience
- Mobile-friendly tickets accepted — simply show your smartphone voucher, no printing required
Itinerary
Discover more of London for less with the ultimate sightseeing package. The Golden Pass combines flexible travel, top attractions, and unbeatable value, making it the perfect way to experience the best of the capital at your own pace.
Valid for 30 days, the Golden Pass includes a 1-Day or 24-Hour Hop-on Hop-off Bus Tour plus your choice of up to 3 of London’s most popular attractions and experiences.
1-Day or 24-Hour Hop-on Hop-off Bus Tour
Explore London’s world-famous landmarks with unlimited access to a Hop-on Hop-off Bus Tour. Travel through the heart of the city while enjoying live commentary and multilingual audio guides. Pass iconic sights including Big Ben, Westminster Abbey, Tower Bridge, the Tower of London, Trafalgar Square, Buckingham Palace, and more. Hop on and off as often as you like to discover London your way.
Thames River Cruise & Complimentary Walking Tours* (*Included with the 24-Hour Bus Tour ticket only.)
Enhance your sightseeing experience with a scenic River Thames cruise included with your bus tour ticket. Depart from Westminster or Tower Millennium Pier and admire London’s skyline from the water.
You’ll also receive access to two guided walking tours (*Included with the 24-Hour Bus Tour ticket only.)
- Jack the Ripper Walking Tour
- Royal London Walking Tour
Led by expert local guides, these tours reveal fascinating stories and hidden corners of the city.
Choose Up to 3 Top London Attractions
Customise your London adventure by selecting between 1 and 3 attractions from some of the city’s most famous landmarks and entertainment venues. The more attractions you choose, the more you save.
Choose from:
- London Eye – Take in breathtaking panoramic views from one of the world’s most famous observation wheels.
- Madame Tussauds London – Meet incredibly lifelike wax figures of celebrities, royalty, and sporting legends.
- SEA LIFE London Aquarium – Explore fascinating underwater worlds and discover incredible marine creatures.
- Shrek’s Adventure! London – Step into the magical kingdom of Far Far Away in this immersive family attraction.
- The London Dungeon – Experience London’s darkest history through thrilling live shows and special effects.
- London Zoo – Encounter amazing wildlife from around the globe in beautifully designed habitats.
- Westminster Abbey – Visit the historic church where British coronations and royal ceremonies take place.
- Tower of London – Discover centuries of royal history, intrigue, and the Crown Jewels.
- Kensington Palace – Explore the elegant royal residence of the Prince and Princess of Wales.
- London by Night Bus Tour – See London’s famous landmarks beautifully illuminated after sunset.
- Afternoon Tea Bus – Enjoy traditional afternoon tea while sightseeing through London’s streets.
- St Paul’s Cathedral – Admire Sir Christopher Wren’s architectural masterpiece and its magnificent dome.
The Golden Pass is the perfect all-in-one London sightseeing ticket, offering flexibility, convenience, and exceptional savings for families, couples, and first-time visitors alike.
What's Included
What's Included
- 1 day or 24-hour Hop-on Hop-off Bus Tour ticket
- Entry to selected attractions
- Thames River cruise* (with 24 Hours Ticket)
- Two free walking tours* (with 24 Hours Ticket)
Schedule
Hop-on Hop-off Bus Tour:
- Departure Points: You can join the tour from any of our multiple stops. Each of our stops will be clearly signposted with the words Golden Tours sitting below the Transport for London bus stop logo.
- Frequency: Buses run 9am to 5pm daily
- Summer + Holidays: Every 20 mins on the Red and Blue routes. Every 30 minutes on the Orange route.
- Winter: Every 30 mins on the Blue routes. Every 60 minutes on the Red and Orange route.
Thames River Cruise, Operated by City Cruises*
- Boats leave every 30 minutes from:
- Westminster Pier, Victoria Embankment, London SW1A 2JH
- Tower Millennium Pier, Lower Thames St, London EC3N 4DT
- The boat cruise is approx. 30 minutes in duration, depending on where you disembark.
Jack the Ripper Walking Tour*
- Start time: 3:30pm daily (Please arrive 15 minutes before departure time), Finish time: 5pm
- Departure Point and Directions: Tower Hill Tram. Trinity Square. London EC3N 4TH. This is the ice cream stall outside Tower Hill Underground Station exit.
- Return Point: Near Liverpool Street Underground Station.
Royal Walking Tour*
- Start time: 10am daily (Please arrive 15 minutes before departure time), Finish time: 12pm
- Departure Point: Tourist Bus Stop outside The King's Gallery, Buckingham Palace, Buckingham Gate, SW1A 1AA (Nearest underground station: Victoria and Green Park)
- Return Point: Westminster Abbey (Nearest underground station: Westminster Station)
London Eye:
- Daily: 11am to 6pm
- Closed: 25 December
- Address: Riverside Building, County Hall, Westminster Bridge Road, London SE1 7PB
Madame Tussauds London:
- Daily: 10am to 4pm
- Address: Marylebone Road, London, NW1 5LR
SEA LIFE London Aquarium:
- Mon, Tue, Wed, Thu, Fri & Sun: 10am to 5pm (last entry)
- Sat: 9:30am-6pm (last entry)
- Exceptions: 24 December: 9:30am to 3pm (last entry), 25 December: Closed, 31 December: 10am to 2pm (last entry)
- Address: Riverside Building, County Hall, Westminster Bridge Rd, London SE1 7PB
Shrek’s Adventure London:
- Mon, Tue, Wed & Fri: 10am to 4pm (last tour)
- Thu: 11am to 4pm (last tour)
- Sat: 10am to 6pm (last tour)
- Sun: 10am to 5pm (last tour)
- Address: Riverside Building, County Hall, Westminster Bridge Rd, London SE1 7PB
The London Dungeon:
- Mon, Tue, Wed, Fri & Sun: 10am to 5pm (last tour)
- Thu: 11am to 5pm (last tour)
- Sat: 10am to 6pm (last tour)
- Address: London Dungeon, County Hall, Westminster Bridge Road, London SE1 7PB
Westminster Abbey:
- Monday - Friday: 9:30am to 3:30pm (last entry)
- Saturday: 9am to 3pm (last entry)
- Address: Dean's Yard, London SW1P 3PA
London Zoo:
- Daily: From 10am
- Address: Outer Cir, London NW1 4RY
Tower of London:
- Tuesday - Saturday: 9am to 5:30pm
- Sundays: 10am to 5:30pm
- Mondays: 10am to 5:30 pm
- Address: London EC3N 4AB
St Paul's Cathedral:
- Monday to Tuesday & Thursday to Saturday: 8.30am to 4.30pm
- Wednesday: 10am to 4:30pm
- Address: St Paul's Churchyard, London EC4M 8AD
London by Night Bus Tour:
- London Eye departure and return point: London Eye, Belvedere Road, Tourist Bus Stop, London SE1 7NA
- Green Park departure and return point: Green Park Station, Piccadilly, Tourist Bus Stop, London W1J 9DZ
Afternoon Tea Bus:
- Departure Point: Golden Tours Stop 1, Bulleid Way, London SW1W 9SR
Christmas Lights London by Night with Live Guide:
- London Eye departure and return point: London Eye, Belvedere Road, Tourist Bus Stop, London SE1 7NA
- Green Park departure and return point: Green Park Station, Piccadilly, Tourist Bus Stop, London W1J 9DZ
- Victoria departure and return point: Golden Tours Stop 8, Buckingham Palace Road, Victoria SW1W 9SZ
Redemption Info
- You must redeem your voucher at any of the Golden Tour's designated bus stops OR Golden Tours ticket booth.
- You can also approach to our (Golden Tours) street/ ground staff and redeem your voucher.
- Your booking voucher will expire after you exchange it for a ticket.
- Throughout the time that your ticket is valid, this receipt is required.
- The company or bus operator will not provide a refund if a voucher or ticket is misplaced.
Know Before You Go
Voucher Validity:
- Remember that your vouchers will remain valid for next 30 days from the date of purchase.
Important Info:
- There may be disruptions due to weather, traffic, and events. Refunds due to weather will not be issued unless the service is suspended due to weather.
- Buses that are 100% environmentally friendly.
- Complimentary ear phones are provided, or you may use your own wired earbuds with a jack plug.
- Bus Service Disruption Information
Cancellation Policy
- To get the full refund, you must cancel your booking at least 7 days before the activity/tour start time.
- If you cancel your booking less than 7 days before the activity/ tour start time, you will not get any refund.
- Modifications/ changes are allowed at least 7 days before the activity/ tour start time.
- You must contact us through email. The activity/tour's local start time determines the cut-off times.
Disclaimer
- There may be unexpected changes in the route or timetable due to traffic, public holidays, weather conditions, cruise ship arrivals, or other unanticipated situations. During major events, summer vacations, and weekends, the city will be quite busy. We will do everything we can to provide a smooth and consistent service! In such cases, no reimbursement is allowed.
- Tours run regardless of the weather. Weather-related refunds will not be issued unless the service is discontinued due to inclement weather.
- The service provider preserves the right to amend or cancel the itinerary due to city events or force majeure.
Frequently Asked Questions
You can easily book tours and activities through our website. Simply browse our destinations, select your preferred tour, choose your date and number of participants, and complete the secure online payment process. You'll receive a confirmation email with your booking voucher immediately after purchase.
After booking, you'll receive a voucher via email. For hop-on-hop-off tours, exchange your voucher with the bus driver or staff at any designated stop to receive your physical ticket. For other activities, present your voucher (digital or printed) at the meeting point specified in your booking confirmation. Keep your ticket safe throughout the tour validity period.
We accept all major credit/debit cards. You can pay with a VISA debit or credit card, a MasterCard debit or credit card, Maestro, Visa Electron or American Express card.
Please note: We are based in the United Kingdom. Depending on your bank, an international transaction fee may apply. For more details about potential charges, please contact your card provider directly.
Yes. Your payment is absolutely safe with us. All transactions are protected with SSL encryption and processed securely. With our secure online payment system, your information is encrypted and protected against fraud. We use industry-standard SSL (Secure Socket Layer) protocols to safeguard data transfer, and all personal information is stored in secure environments not accessible to the public.
You will receive a confirmation email with your booking voucher immediately after purchase. If you do not receive it within a few minutes, please check your spam/junk folder.If any activity requires manual confirmation from the supplier/ tour operator, your booking will be confirmed within 24 hours.
Still haven’t received it? Contact us at booking@activity-crest.com and our team will be happy to assist you.
Your reference number will be displayed on the confirmation page after you complete your booking and in the confirmation email you receive once your tour is confirmed. All booking reference numbers begin with “ACTXXXX”.
If you don't receive your confirmation email within 30 minutes of booking, please check your spam/junk folder first. If it's not there, contact our customer support at booking@activity-crest.com with your payment details and booking information. We'll resend your confirmation and voucher immediately.
Yes. You can modify your booking after purchase. Modifications depend on the specific tour's terms and conditions. Some bookings allow date changes up to 24-48 hours before the tour, while others may have stricter policies. Contact us at booking@activity-crest.com as soon as possible if you need to modify your booking. Please note that changes may be subject to availability and additional fees.
Please bring a printed copy of your ticket voucher. Some local suppliers also accept vouchers shown on a mobile device (check the activity page for details). A valid photo ID is required for the traveler named on the ticket. For certain activities, a valid ID for each participant may be required – this will be clearly stated on your ticket.
Our cancellation policy varies by tours. Most tours offer free cancellation up to 24 hours before the scheduled departure time. For specific cancellation terms and refund conditions, please check the individual tour page before booking. To cancel your booking, contact us at booking@activity-crest.com with your booking reference number.
Customer Reviews
4.5
based on 2,226 reviews
Rating Distribution
"The entire tour was enjoyable from beginning to end. Beautiful views, helpful commentary, and convenient stops made it easy to experience the city without feeling rushed."
"We loved seeing the city from the upper deck. The route covered many interesting areas, and the freedom to hop off whenever we wanted was extremely useful."
"This tour was a convenient way to explore popular attractions. We enjoyed informative commentary, comfortable transportation, and the flexibility to spend extra time at places we liked."
"The hop on hop off service made exploring the city straightforward. We saw several landmarks, enjoyed great views, and appreciated being able to continue our journey whenever convenient."
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